How to Get More Reviews for Your Business Using CRM Software Like Build12
In today's digital age, customer reviews can make or break your business. Positive reviews boost your credibility, attract new customers, and improve your online reputation. But how do you encourage more of your happy customers to leave reviews? One of the easiest ways to streamline this process is by using a CRM (Customer Relationship Management) software like Build12. With a CRM, you can automate the process of requesting reviews and ensure no opportunity is missed.
Let’s dive into how Build12 can help you gather more reviews and boost your business's reputation.
Before we get into the nitty-gritty of using a CRM for reviews, let's quickly recap why customer reviews are crucial for your business:
Builds Trust: Potential customers trust reviews from real people more than any advertising you can do.
Improves SEO: More reviews mean more fresh content about your business, helping with local SEO rankings.
Increases Conversions: Positive reviews often lead to increased sales, as people are more likely to trust a business that others recommend.
Provides Feedback: Reviews offer valuable insights into what your business is doing well and where you can improve.
A CRM software like Build12 can simplify and automate your entire review-gathering process. Here’s how it works:
Manually asking for reviews from every customer can be time-consuming and easy to forget. Build12 solves this problem by allowing you to automate review requests. Once a project or service is complete, Build12 can automatically send a follow-up email or SMS asking the customer to leave a review.
You can set these automations up to trigger at specific times, such as immediately after a job is finished or a few days later, ensuring you strike while the experience is fresh in the customer’s mind.
People are more likely to respond to personalized requests. With Build12, you can create tailored messages that address the customer by name and reference the specific service they received. This personal touch makes the customer feel valued, increasing the likelihood that they'll take the time to leave a review.
Not everyone checks their email regularly, and some customers might prefer text messages over emails. Build12 allows you to reach customers through multiple channels, including email and SMS. By meeting customers where they are, you improve the chances of getting a review.
Before you ask for a review, it’s smart to make sure the customer is happy with your service. Build12 can help by tracking customer satisfaction through surveys or feedback forms. If there are any issues, you can address them before asking for a public review, ensuring only happy customers are encouraged to leave feedback.
Build12 doesn’t just help you collect reviews—it also allows you to manage them. You can keep track of who has been asked, who has responded, and which reviews have been posted online. This helps you maintain a steady flow of reviews and ensures you’re not over-asking the same customers.
At Build12, we practice what we preach. We use our own CRM to ask our customers for reviews after each project is completed. Here’s how our process works:
Job Completion: After finishing a project, our system automatically triggers a review request.
Personalized Follow-Up: The request is personalized with the customer’s name and details about the work we did for them.
Multiple Reminders: If the customer doesn’t respond to the first request, Build12 sends gentle reminders via SMS and email.
Satisfaction Surveys: We ensure the customer is satisfied before asking for a review, addressing any concerns upfront.
This simple process has helped us build a solid base of positive reviews, and it can do the same for your business.
If you’re still on the fence about using a CRM like Build12 to gather reviews, here are some key benefits to consider:
Saves Time: Automating review requests saves you hours of manual follow-up work.
Increases Review Volume: By asking every customer for a review, you increase your chances of getting more feedback.
Enhances Customer Relationships: Personalized messages show your customers you care about their experience, leading to more loyal customers.
Improves Efficiency: Build12 allows you to track and manage reviews, ensuring you’re not missing any opportunities.
Whether you’re a small business or a large company, getting more reviews doesn’t have to be a hassle. With Build12, you can automate the process, save time, and increase the number of reviews your business receives—all while keeping your customers happy.
Don’t wait to improve your online reputation. Contact Build12 today and see how our CRM software can help you streamline your review process and grow your business.
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